*X is for experience. TM is for our trademarked commitment to creating exceptional user experiences every time. The now-economy demands speed, focus and results. XTM is thriving in an ecosystem that demands exceptional, effective, and profitable experiences — whether it be online, mobile or iTV. Our agency is structured upon three disciplines: Strategic Usability, Research and Design, Data Mining and Insights and Digital Services.
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Jan
10
2012
Marilyn Schaffer and Tara O’Doherty represented XTM at the AT&T Developer Summit in Vegas. What a show! What a blast! Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets said in his opening address, that connectivity will soon be like air: free and impossible to live without. Appy New Year.
Dec
16
2011
The Ballroom
byXTM’s year-end party was a bash at Toronto’s Ballroom. Among the casualties some inspired bowlers were discovered. Let the pictures tell the story …
Dec
1
2011
A successful partnership all the way around — team lead Matt Bannister, his development team, and the client — results in a solid web design and build, in Drupal, in seven business days! Well deserved congrats Matt. Thanks for a couple of all-nighters to you and your team.
Nov
23
2011
XTM Inc. is proud to have been chosen by the Canadian Marketing Association for the design of its new website currently in development.
“The CMA chose XTM to design our new, upcoming site because of their user-centric focus. XTM takes a scientific approach to design. For them, it’s not just about the pretty colours,” said Stacey Lewis, Senior Manager, Digital Communications, Canadian Marketing Association. ”Their usability testing validated the functional approach, and only once a prototype was tested and refined did they begin to apply the interface design. This approach reduces our risk thereby increasing our return-on-investment.”
“Working with the CMA is not only an honour, it comes with great responsibility. There is so much accountability associated with designing for the organization that shapes the future of marketing for Canada,” said Marilyn Schaffer, President & CEO, XTM Inc. “We look forward to the unveil and to continuing to support the CMA in 2012.”
Nov
21
2011
Tara O’Doherty has joined XTM to head up the company’s usability practice. When asked why she chose XTM as the place to bring her client relationships, Tara said, “I was counseled by my mentors that I should surround myself with smart people. XTM is full of them! My clients are always my main concern and I feel like this move is a win-win for everyone.”
Nov
20
2011
XTM: Angels
by
Marilyn Schaffer is appointed to York Angels Investors’ Board of Directors. ”I’m thrilled to be part of an organization that is at the cusp of emerging innovation, where great ideas and great entrepreneurs are connected with the financing and experience to make solid businesses.”
Nov
18
2011
Apple pretty much owns the market when talking about user-friendly products and Apps – but what about the Blackberry? In Canada, Blackberry has huge penetration – and frankly it is one (I have a few devices on various platforms) of my day-to-day devices that I and many of my friends use.
Think of me as your personal Blackberry App Concierge. Here’s my complimentary list of the top Nine FREE Apps that currently sit my BlackBerry Torch –just for you.
